Your Salsa Pub

I was pretty amazed when I discovered how easy it was to market online. The cost factor is tiny in comparison to what marketing potential you can unearth.

With seo technologies everywhere its as simple as following a simple plan and working with the search engines to achieve your traffic goals.

You do have to do a bit of manipulation to build up your link backs but the on page optimization is mainly for helping the person reading the page see it easier and more quickly, thus this is why the search engines require certain simple formats for rankings. The keyword saturation helps your site reach relevance for specific keywords.

If you have not learned the easiest most cost effective way to market on the Internet then you may be paying way too much, and going through way too much effort when you don’t have to.

The thing about the very infrastructure of the internet is that using seo tactics (that’s search engine optimization tactics) you can work with the very places people go to begin their journey to search for sites like yours.

It’s in the long run a way to help search engines get better search results by having quality pages build, and for you to reap the rewards of following the system!

1) No comment!…(abruptly)

2) Off the record…(naively)
3) I want approval before you print it…(imperiously)
4) Don’t say I told you but…(quietly)
5) He/she/it’s lying…(boldly)
6) You didn’t write that down, did you?…(hopefully)
7) Look, I’m offering you an exclusive here!…(indignantly)
You’ll just have to wait…(arrogantly)
9) It was an accident…(apologetically)
10) Some people just like to complain…(wearily)

Handling a press enquiry seems easy when you are talking to them about something positive for your company; an event, a happy client, a charity donation, a new product. However, you still need to keep a calm head on your shoulders and ensure that you are putting across the message you want to put across, while at the same time giving them a good story.
Things are harder when they are calling you about something negative that has happened. A wise company has a PR crisis management policy in place, ready to roll out automatically if something happens, to minimise damage to the company and even stop a negative story appearing altogether.
Think about the situations your company has faced in the past and could possibly face in future that might attract the wrong sort of press attention. Could an unhappy customer complain to the local paper - or worse still - BBC’s Watchdog! Is yours a dangerous industry with accidents a common risk? So many things can feasibly go wrong and bad publicity can kill a company stone dead - just ask Ratner’s after their CE’s comments about their ‘crap’ products.

So, be prepared.
Make sure that there is one person with the authority and know-how to deal with any initial contact from journalists and that all of your staff know who to put any journalists through to. Make sure that all staff know that they cannot comment (ok that breaks rule number 1, but it is different when they say ‘Sorry, you have to speak to Joe Bloggs about that. A company as a whole should never refuse to comment).
My ten points all sound like a joke but actually, DON’T ever say any of those things to a journalist. Keep in mind that nothing is off the record, they have no sense of humour, and will take everything you say down word for word. Think about how a careless comment or ‘throw-away’ phrase could sound when quoted out of context, or without your jokey tone of voice to soften it.

Do what I did. Learn these 10 insiders’ ad writing
website promotion “secrets”, and explode your website
traffics and sales:

1. You can get ad copy ideas by studying similar
product’s advertising material. Collect their sales
letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to
accomplish. It could be to qualify prospects, make
sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product’s benefits
and features. Begin your ad with the most important
benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible.
Include exact numbers, percentages, times, colors,
smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from
your competition’s. Include all the differences in
your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people
actually using your product to solve their problem.
Include a picture that also shows the results.

7. Make a list of your target audience. Write down
what reasons would attract them to purchase your
product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They
could be customer surveys, scientific tests, product
reviews, etc.

9. Tell your audience what kind of support they’ll
get after they buy. It could be free consulting, tech
support, free servicing, etc.

10. Ask people at the end of your copy why they
decided not to buy. This will give you new ideas on
how to produce a more profitable ad copy.

May these website promotion secrets help you to make
a lot of money.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Millionaire Secret Cash System”,(investing online) program, which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr Millionaire Cash System helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free “cash”.

Sending flowers to someone you love is probably the most popular and common practice in a relationship. Almost every relationship or anniversary has a memory that involves flowers. This is because flowers are very easy to find and is a gift that brings a natural smile to anyone’s face. Nature’s masterpiece, that’s what flowers are, they paint the fields and the meadows with their color and fill the air with their fragrance. Now when you present flowers to your special someone, it is like you are giving them a piece of that art. When you send flowers to some one you remind them that they are precious to you and that you see them as one of Mother Nature’s miracles and masterpieces.

The great news is, you could be in a long distance relationship, you could be on a business trip or you’re at your office and you decide to send someone special flowers. All you have to do is go online and search for a site that features online flower delivery. These sites contain pictures of the many bouquets and flower arrangements that they have for online flower delivery. If you decide to order online, you will have the benefit of ordering from online florists that have access to thousands of florists all over the world that can have your order arranged in no time. Online flower delivery is fast, efficient and a great way to send someone flowers. If you order at a designated cut-off time, the flower you ordered may be delivered on the same day.

Check out the different sites that offer online flower delivery. Compare the services they offer and the areas where they can deliver. Some good online flower delivery websites can handle special requests. So when you have finally settled on a site where you want to order online flower delivery there are some things that you may need to get ready. Have your major credit card on hand and ready. Prepare to give out your billing address, your credit card number and expiration date.

Next, pick out the bouquet or flower arrangement that you want to have delivered. Online flower delivery sites have a multitude of pictures that shows the flower arrangements that they do. Browse on through them and see also some accessories such as baskets, figurines, balloons, small stuffed toys that you may want to include in the arrangement. Good online flower delivery sites have descriptions beside the pictures as well as the prices. Once you have decided on which flowers to buy, you can now click the “put in basket” or “buy” button.

You can now put the name of the recipient and the address where you want it to be sent. You can also attach a little message with the flowers you have just purchased. Write down what you want to tell the person to add a little personal touch.

Online flower delivery services are very invaluable and convenient when you want a flower delivered fast to someone. Sites are open 24 hours a day so it does not matter wherever you are in the world, the site will be open regardless of time zones. Reminding someone that you love them, you miss them and you are thinking about them is as easy as 1-2-3 and is just a mouse click away. Check them out now and make someone happy.

Mark Dietzel owns http://www.anniversary-gifts-4-u.com a website dedicated to helping people find the perfect anniversary gift

5 Ways To Improve Your Adsense Earnings

If webmasters want to monetize their websites, the great way to
do it is through Adsense. There are lots of webmasters
struggling hard to earn some good money a day through their
sites. But then some of the “geniuses” of them are enjoying
hundreds of dollars a day from Adsense ads on their websites.
What makes these webmasters different from the other kind is
that they are different and they think out of the box.

The ones who have been there and done it have quite some useful
tips to help those who would want to venture into this field.
Some of these tips have boosted quite a lot of earnings in the
past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense
earnings. http://www.look-here-now.com/adsense.html

1. Concentrating on one format of Adsense ad. The one format
that worked well for the majority is the Large Rectangle
(336X280). This same format have the tendency to result in
higher CTR, or the click-through rates. Why choose this format
out of the many you can use? Basically because the ads will look
like normal web links, and people, being used to clicking on
them, click these types of links. They may or may not know they
are clicking on your Adsense but as long as there are clicks,
then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that
will go well with the background of your site. If your site has
a white background, try to use white as the color of your ad
border and background. The idea to patterning the colors is to
make the Adsense look like it is part of the web pages. Again,
This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put
them at the top. Do not try to hide your Adsense. Put them in
the place where people can see them quickly. You will be amazed
how the difference between Adsense locations can make when you
see your earnings.

4. Maintain links to relevant websites. If you think some sites
are better off than the others, put your ads there and try to
maintaining and managing them. If there is already lots of
Adsense put into that certain site, put yours on top of all of
them. That way visitor will see your ads first upon browsing
into that site.

5. Try to automate the insertion of your Adsense code into the
webpages using SSI (or server side included). Ask your web
administrator if your server supports SSI or not. How do you do
it? Just save your Adsense code in a text file, save it as
“adsense text”, and upload it to the root directory of the web
server. Then using SSI, call the code on other pages. This tip
is a time saver especially for those who are using automatic
page generators to generate pages on their website.

These are some of the tips that have worked well for some who
want to generate hundreds and even thousands on their websites.
It is important to know though that ads are displayed because it
fits the interest of the people viewing them. So focusing on a
specific topic should be your primary purpose because the
displays will be especially targeted on a topic that persons
will be viewing already.

Note also that there are many other Adsense sharing the same
topic as you. It is best to think of making a good ad that will
be somewhat different and unique than the ones already done.
Every clickthrough that visitors make is a point for you so make
every click count by making your Adsense something that people
will definitely click on.

Tips given by those who have boosted their earnings are just
guidelines they want to share with others. If they have somehow
worked wonders to some, maybe it can work wonders for you too.
Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for
yourself.

Clive Harman site has free ebooks, Free artcles, free
web-templates and an a bargain basement. Check it out here
http://www.site4information.com You can even sign-up for his
free weekly newsletter at http://www.site 4information.com or
http://www.cliveharman.com

With all the “How To” articles, and great advice available online today, great website promotion and running a successful online business still comes down to the simple act of providing great service and helping people with their concerns and/or problems. This article will give 4 key points in providing great website promotion.

1. Fantastic Customer Service

2. Upfront and Visible Contact Information and Support Services

3. Useful and Informative Content

4. Keep it Simple

Incredibly, myself included, we always seem to get carried away with following the latest promotion tips and trends that seem to be the current craze at the time. Granted, it is imperative as entrepreneurs to always have an open mind to new technologies, and marketing techniques. However, we must not forget the simple and proven tasks of being available to help others out. Successful website promotion at its core is all about the customer, or the person browsing your website. In this age of virtually instant communication, positive “word of mouth” recommendations and feedback of other’s about your site/product is absolutely invaluable to the long term health, growth, and sustainability of your endeavors.

You might be saying “We all already know that fantastic customer service is important” However, do you realize how important? Large corporations spend literally hundreds of millions a year just on customer surveys which evaluate their companies effectiveness to their consumer. If you have not yet sent out a simple survey asking your customers/clients, etc of how you can serve them better, this should become your next project this coming week. Overall however there are a couple key things to remember in providing “Fantastic Customer Service”.

1. Prompt and quick response to any questions/comments received.

2. Provide prompt solutions and/or advice as soon as possible

3. Always keep customers/clients advised of the steps you are taking to help them.

(IE If you cannot find an immediate solution, advise them, of the additional steps you are attempting to take on their behalf)

5. Send out a quarterly survey to a random group asking them what you could improve on.

6. Finally, take steps to initiate at least one new tool every quarter to help improve the Fantastic Customer Service you already provide. (This is what wills et you apart)

Providing Visible customer contact information, and help resources is another important step in providing Fantastic customer service. In today’s world most customers like to be able to have resources available in order for them to resolve their own concerns/questions. By the time a customer calls or emails you it is often too late, and your customer is probably already agitated. Here are a few suggestions to help your consumer solve some of their own concerns, should they choose to do so. Remember, the faster a concern is addressed and solved, the more, and better recognition you will receive as that customers shares their experience about you, your product, and/or website.

1. Keep an updated and thorough FAQ section. (Make sure it is easy to find)

2. If possible integrate a trouble ticket support system (This way the customer can always access, and see the status of their question/concern)

3. Consider integrating a live help system(Again, offering an immediate solution vs. making customers wait for a response.) I would recommend http://www.phplivesupport.com/

5. Consider creating a support forum for all users to ask questions and be able to search through answers to past questions.

In this section I will combine the “Useful and Informative Content” with “Keeping it Simple”. There have been many articles written on the importance of having useful and informative content on your website. Not only does this help you in your quest to achieve a high search engine ranking, especially with Google, but perhaps even more importantly you are once again providing a useful service to your customers and/or clients. I realize much should not have to be said about this topic, however I will finish this article stressing the importance of “Keeping it Simple” I have seen many websites that do have large volumes of great and useful information.

Many times this is done in hopes of achieving a greater ranking in the search engines. However, what these websites have gained in content, they have lost in simple website navigation. Keep in mind, that studies have shown, that that average website visitor is looking to find a solution in under one minute. Combining great content with a simple and easy user interface will not only improve your website’s functionality, but produce even more satisfied and repeat customers.

With only a few simple adjustments to your customer service policies, can result in the best promotional campaign you have ever implemented. This will start you well on your way in achieving exponential growth in website traffic, revenue, and customer satisfaction.

Darren currently owns and is involved with various online marketing and management companies. He is the author of “How to get Listed in Google within 72 Hours” and prides himself on offering support and helping many individuals and business customers achieve top 10 rankings within Google in an extremely short time frame. http://www.marketingoutlet.com/google_article.htm

Depending on your site’s subject matter, you might even be able to start earning a significant income purely from the popularity of your site. For example, if you have a site on jokes you might be able to get a substantial amount of traffic, but you’re unlikely to earn a huge income.

On the other hand, if you have a top ranking site on Google for the keyword phrase “web hosting”, you’ll be able to earn at least $1-2 million (probably more like $3-4 million) per year from that site alone. However, to get into the top 10 in Google for the phrase “web hosting” is extremely difficult, you would need to be a search engine pro to do it - even then, it might take you two years to get there with a team of 5 people working around the clock.

A profitable site will be based on a good keyword phrase, a good topic (or subject material) and be different enough to stand out from the competition. If you can combine these elements successfully you’ll increase you chances of turning a profit from your site.

Keep in mind that there are a number of niche areas where there is not so much competition but still the opportunity to make a decent profit. There are hundreds of such areas where you have the potential to earn $500-2000 per month. We’ll talk about keyword research and finding profitable niche areas in later issues, but for now, let’s look at the basics of how to get a site to the top of the search engines.

I’m going to focus on SEO for Google because it’s the largest (and the best) search engine which will generate the most traffic, especially if you can master all of the right optimization methods. Google has a very complicated system for determining which sites make it to the top of the search engine. There are many factors involved and there is no precise formula. A further consideration is that Google often changes its formula so you can’t rely on it being the same from month to month. However, there are a few key factors which are unlikely to change dramatically:

Keywords phrases should be one of the most important considerations when you are optimizing your site (remember that for each page of the site you should concentrate on one or two keyword phrases).

Keyword phrases (which you want to get to the top of the search engine for) should be well researched. For more information on researching keywords, have a look at http://www.profitpuppy.com/keyword-research.htm where you can find links to useful keyword tools.

Key factors for getting to the top of Google:

1.The keyword phrase in the title of the page - you should have the phrase in the title of the page.
2.The keyword phrase in the text of the page - you want the keyword phrase to be up the top of the page, preferably as high up the top of the code on the page as possible. You also want the phrase repeated a few times on the page. Don’t worry about how many times, just at least 3-4 times and more if you think it fits in naturally with the content of the page.
3.Include the keyword phrase in a large font heading with H1 tags (this may make a small difference).
4.Links into your site from other sites (covered in more detail below).
5.Links within your site (covered below).
6.Links to other sites (covered below).