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Before the internet, a good portion of a broker’s day was spent on the phone, cold calling potential clients. Currently, insurance marketing for insurance agents includesbuying prequalified leads from insurance leadgen sites. These internet sites provide an fast and efficient way of gaining new customers.

Lead generation sites function by bringing together consumers interested in an insurance policy with insurance brokers who want to sell them a policy. These sites collect information from each user using a website form, warehouse the data and then sell the prospect to an agent.

There are plent of distinct sales lead companies, all claiming to have the most targeted insurance leads. How are you supposed to know which insurance lead company to choose? You should look for a sales lead company that can regularly offer prospects with prices that can deliver a positive return on invested capital, a clear billing system and return rules, a way to filter your prospects and that the insurance leads are delivered in real time.

To find the appropriate insurance lead company, you need to look for specific traits. The individual cost of the sales lead is significant, but more critical is the profit you get from the leads. The ability to filter your prospects so that they are prescreened is a key factor. The next thing to look at is cost. A $19 lead that becomes a client is worth more than a $2 lead that doesn’t get an insurance policy. Review the refund policy before signing up with a insurance lead service. They should give back the cost for any fake leads you buy. Along the same vein, a lot of lead generation companies have a low amount needed to fund your lead account. If the insurance lead service try to get you to spend a significant amount of money up front, you might be risking too much.

When buying insurance sales prospects, you shouldn’t keep all your eggs in one basket. You should test several insurance sales lead sites. A couple will be better for automobile insurance leads while others might get you better homeowners insurance leads. If you generate insurance sales leads from multiple lead services, it will give you an edge against other insurance agents and will keep the quality of your sales leads in check.

This entry was posted on Tuesday, August 25th, 2009 at 5:47 am and is filed under Financing, Great Insurance Tips, On the Wheel. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.