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Sky’s third quarter results have been impressive after taking the recession into account. Its subscriber base now stands at 9.31 million, of which over one million customers have signed up for Sky+HD.

The budget-conscious customers are staying home more, and while at home, they are being entertaining by the Sky HD services. Every fifth home in the UK now has Sky HD services for an enhanced TV viewing experience.

Despite the recession, the broadband subscriptions grew by 130,000 as against 229,000 in the same quarter of 2008. The company’s total number of broadband subscribers now stands at 2.085 million.

The results also indicated the growing popularity of bundled deals. In the third quarter, 1.4 million customers (15%) of the total Sky customer base used all three Sky services TV, broadband, and telephony. The corresponding figure for 2008 Q3 was 0.8 million (9%). The customers are saving on their bills by switching their broadband and telephony services to Sky, thus availing attractive bundled deals. Sky has acquired 673,000 line rental customers in just over a year, which shows a clear shift in customer preferences towards cost effective broadband deals.

According to Jeremy Darroch, CEO of the BSkyB, the Q3 results have shown an increase in all areas of Sky services. However, he expects conditions to remain challenging during the rest of 2009. Staying focussed on the market and achieving cost-efficiency to be able to invest in areas that drive long-term value is a real challenge, he said.

This entry was posted on Friday, May 8th, 2009 at 7:58 am and is filed under Cell Phones, Consumer Issues, The Tech Life. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.