Orange is relaunching their fixed broadband service again to new contract customers. If new customers sign a contract for a minimum of £30 a month, they receive the basic fixed-line home broadband for free. Orange plans to use this as a marketing strategy to increase sales. Orange is also expected to increase the package value, by offering an increase in the allowable downloads.

Tom Alexander, Chief Executive for Orange UK, stated that the new service brings customers a significant improvement in the quality of service. They had stopped marketing the service last year, and focused their attention on improving the basic components. The customers are already expressing their satisfaction, and it is evident that the fixed line service is better than it has ever been in the longest time.

As new customer offers are launched, considerable progress is anticipated. The fixed line broadband now offers better stability, less service problems, and an improved speed. Customer satisfaction scores are also soaring, compared to what they were in the past 12 months. With such major improvements in the quality of the service, Orange is now ready to begin remarketing of the service, and they are confident that the results will be very successful.

This entry was posted on Wednesday, September 3rd, 2008 at 10:49 am and is filed under Cell Phones, Consumer Issues, The Tech Life. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.